Practices To Make A More Effective Private Label Marketing Work

Private label CPG accounts for over 17% of multi-outlet unit sales, and enjoys a nearly 22% unit share in the grocery store channel. Impressively, this tendency has continued even as the U.S. economy has shown signs of coming from serious downturn.

Through our work on the years with U.S. and global retailers we’ve identified a set label cosmetics manufacturerof five best practices with respect to private label branding that seems to drive sustained success in this increasingly important area of their business. In this informative article we are going to showcase six retailers— Best Buy, Sears, The Home Depot, Safeway, Target, and Trader Joe’ s—that embody many, if not all, of these best practices in their private label branding efforts.

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Best Practice #1: Align with and support the master (retail) brand.

It’s probably no coincidence that some of the strongest private label brand portfolios are those that appear to be in sync with the tactical and placement intention of the retail master brand. Ideally, their positioning is extremely complementary of the retail master brand, reinforcing positive associations of the latter and the equity. Target certainly produces on this particular assumption, with private label designer brands including Michael Graves and Isaac Mizrahi. Additionally, it has product lines that are exclusive from national producers, like Converse One Star. These product brands are consistent using the Target master brand placement, which accentuates quality, affordability, and maybe above all of all, style.

Best Practice #2: Bring differentiation to the class; fulfill unmet customer needs.

Private label brands are possibly at their best when their offerings are better, or incremental to the shop yet, the total market. One means to do so is by bringing something truly identified to the class. Another way that is related is through addressing customer needs that aren’t fulfilled by the major national brands. Notably, this differentiation must be more than just a lesser cost than maker brands—private label brands also needs to be exceptional in the product or service offering itself.

Safeway is a prime example of bringing differentiation to the market, and in doing so, meeting an increasingly unmet consumer need. O Organics food is created and managed in accordance with all USDA organic standards—without the use of genetic alteration, synthetic pesticides, growth hormones or antibiotics. This really is really much consistent with the growing demand consumers have for great tasting natural foods from select organic growers that use earth friendly farming practices. Likewise, the retailer’s Eating Appropriate brand is touted as “a whole new strategy to have a look at nourishment.” It combines foods that meet healthy eating standards with suitable product forms (e.g., frozen and shelf-stable) to help consumers balance the competing goals of nutrition and convenience.

Better than simply aligning using a master brand placement, some private label brands really infuse positive equity and favorable associations to the master brand— associations that are the retail brand may not have on its own. From quite negative perceptions Best Buy suffered for years in the region of customer service. The storewide and acquisition deployment of the Geek Squad brand that was proprietary helped Buy improve its customer service levels, and concurrently improve its overall brand perception. Another example is The Home Depot. Exclusive venture with brands like Behr, Inflexible, and Ryobi are greatly leveraged from the retailer, and therefore are frequently the basis of advertising campaigns that are entire. Certainly these brands signify strong “reasons to consider” for The Home Depot brand.

From both a brand outlook as well as a company, Craftsman, DieHard, and Kenmore have been a dependable anchor for Sears for a long time. Signs of this can be found on Sears’ site:

Sears has committed itself to quality private label brands. Its brands are more than just the names of product lines. They’re symbols of the organization. Products must meet the most demanding standards of quality and safety before they earn the right to bear such names as DieHard, Kenmore, and Craftsman. ”

Eventually, innovation is just another manner distinction can be brought by private label brands to market and the type. The Home Depot’s Vigoro brand has an advanced Automatic Rain Monitoring feature to stop unneeded lawn watering. BEHR’s ColorSmart provides a method for consumers coordinate, to find and preview a paint colour that is BEHR for virtually any paint job. With N:Vision, The Home Depot became the initial retailer to give you a free CFL recycling program that allows customers to readily identify and purchase products that have less of an impact on the surroundings.

Best Practice #3: Establish clear boundaries for private label brands

There is usually a tendency to widen it anywhere and everywhere throughout the store when retailers develop a powerful private label brand. This consists of horizontally across cost/value grades and across product classes. However best practice retailers prevent the temptation to overextend and dilute their private label brand assets. Like national brand marketers that are knowledgeable, they ensure their private label brands are expanded logically and judiciously, and only in accordance having a brand’s carefully joint positioning. This can help ensure their private label brands maintain their precious equity and their relevance in the minds of target consumers.

Once again, Sears provides an example of brand management that is disciplined. Over time, it’s remained true to classification exclusivity and brand positioning of private label brands. Despite incredible category success, Craftsman has stayed primarily a tool brand positioned around quality and endurance. DieHard, as its name suggests, stands for dependable and long-lasting operation. Similarly, Kenmore has been consistently positioned around innovation, and even though it’s been more widely widened than its hardware counterparts Craftsman and DieHard, it has been allowed primarily for Sears’ appliance classes.

Trader Joe’ by defining several of its own private label brands along ethnic lines, this best practice is followed by s. It also has Dealer Darwin’s, which is a brand of wellness supplements and vitamins.

Best Practice #4: Define brands predicated on mental attributes.

Consumers tend to gravitate toward (and remain faithful to) brands due to the fact that they feel an emotional connection to them. This is no different for private label brands than for national maker brands. Retailers who’ve been successful with exclusive brands realize this nuance that is important, and find approaches to infuse emotional equity in their private label brands.

Target provides a prime example of emotional branding. Granted, in the event of their designer brands (e.g., Isaac Mizrahi) they’ve the luxury of being able to leverage the strong equity that’s already been established by the designer/founder. Yet regardless of type or origin, Target’s private label brands convey an image that is certainly not inconsistent with all the retail flagship brand. One only need look at their ads to determine happiness, the pleasure and style Target seeks to augment in not only their exclusive brands, but in the Target brand also.

Precisely the same holds true for Sears. “Life running attractively” was a long time message for the Kenmore brand, and also a placing that evokes positive vision and powerful emotion. There ’s a Craftsman in all of us is another example of Sears has assigned a mental and self-expressive advantage to its hardware private label brand that is renowned. As DieHard, “Life demands DieHard” bolsters the mental advantage of trust consumers feel when they look to electricity that is portable for.

Trader Joe’s private label brands try to make consumers enter a carefree as well as happy mindset. TJ’s messaging and promotion attribute unique wit, a relaxed and laid back Hawaiian nature, plus a neighborhood look and feel. The combined effect is brands that consumers can relate to and associate with— ones and which are extremely consistent with the Trader Joe’s master brand placement.

Best Practice #5: Distinguish brands with proper brand linkages and a distinct identity.

Eventually, best-in-class private label brands develop a distinguishing and highly identifiable visual identity and follow a consistent messaging strategy. They also keep exact guidelines describing the extent to which the private label brand can and ought to be identifiably linked to the retail master brand (if at all). Undoubtedly, strategically sound brand structure and a desired visual individuality are part of what make private label brands … that is successful or if blown off, give to their death.

Safeway Select is a private label brand that in several ways looks and feels just like a national brand. The same is true for O Organics. With all the latter in particular, it really is not easy to understand this is a private label brand by just looking at it on ledge. Also, Safeway’s private label brands have strict guidelines that tell the essence, identity and messaging for each brand. The Safeway Select brand clearly strives for a close, explicit associate to the retail brand, while O Organics keeps appropriate distance in the Safeway brand and by choice avoids a connection. These interrelationships (or lack thereof) are reflected in multiple ways for each brand, including product name, colour palette, tagline, and package violator.

The Home Depot additionally adheres to sound strategy and rigorous guidelines because of its private label brands. N:Vision, for example, has an attractive visual identity that is certainly consistently used through every component of the brand’s marketing mix. The retailer also consistently uses visual signals and promotional events to strengthen a partnership strategy between The Home Depot and also the private label brands which are sold exclusively at its shops.

After all, consumers are consumers, and also the principles of marketing and sound branding implement universally. As a result, the retailers which are most successful in their private label branding efforts would be the ones that learn from—and apply the principles of—their national brand company associates. They build private label brands that do consistently with preciseness and strict adherence to brand positioning and strategy, and augment or complement their retail master brand, infuse those brands with meaningful emotional advantages.

The Six Golden Rules of Home Design

Designing your home can be an extremely interesting endeavor. The design procedure is a juggling act that is complex and there are 6 golden rules which you should follow designing your home.

1. Believe in 3D

Professional house designers like architects and building designers are constantly פרקט עץ אמיתיbelieving in 3D when they’re working on renovation or a brand new house. They’re always integrating and taking away design thoughts at once in plan and in a 3D type. Additionally, it may be learnt over time, although for many people this ability is instinctual.

Believing in the 3D form can not be easy, particularly in regards to aesthetically pleasing building and converting your own 2D house plans into a nicely shape. Weather you’ve this ability or not it’s crucial to constantly consider how your thoughts will appear as a construction type that is resolved or you’ll run the risk of your building looking like a plan with extruded walls and a roof adhered on top.

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2. Limit numbers of building materials that are different
Be cautious when using over two kinds of outside building cladding particularly on מעצבי פנים מוביליםan identical plane (level). Research precedence’s for using the stuff you need collectively, otherwise it could lead to water leakage & a cluttered facade into the house. Also ensure the contractor and ensure that material connections are nicely in-depth understands how these substances will join while performing their waterproofing conditions that are fundamental. Avoid combining stuff at all on an identical level and a neat trick would be to step the building using another substance.

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3. Use website contributory building techniques

Verify the construction kinds you select budget, building design and suite your website. During the design stage you will be affordable and ’ll must begin thinking about construction kinds to ensure your building type will appear suitable to the fashion of building you happen to be envisaging.

Using building kinds that are improper can;

Make a building seem significant when you’d in mind a light weight residence.

4. Design writing that is great

A nicely designed building comes from contemplating such matters as repeat, symmetry and proportion.

Symmetry – The building you layout needs to fit human scale and shouldn’t appear out of proportion (to overly large or too little). Before you devote to the layout you have to understand this.

Symmetry – Using balance is a conventional and simple approach to ensuring a building appears visually comfy.

Repeat – Using repeat in your layout offers relaxation and visual strength to the building. Repeat in doors or windows can work extremely nicely in a layout.

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5. Design renovations

When designing an add-on to a current house it’s not possible to design a renovation that is nicely resolved if the present type and style hasn’t been taken into account.
You’ve got one of two options:

Include the present style of your house into the add-on (so it looks like its part of the first house).

Treat the add-on complementary to the present fashion although with an entirely different fashion.
Selecting to go half way between both is the final layout will lack visual strength and a typical failing. Ensure every selection of finishes and commit to one alternative, detail and building type revealed your fashion alternative firmly.

6.Sizes and deck places

Locating decks in unsuitable locations can lead to the decks not being used for his or her intended purposed. Keep these rules

Don’t design decks – Decks found bedrooms off are seldom used unless there’s a kitchenette found close by.

Prevent big decks facing a view – Decks can destroy your views from within as you will end up looking through flooring and balustrading. Design your deck to one side of your primary living space without looking through decking stuff in order to enjoy uninterrupted views.

Deck size – Don’t design decks – Decks less off a living space or 2000mm deep are unusable, particularly when you should allow for a 6 seater table and seats.

Deck orientation – If you’re able to prevent it do not need a deck situated on the south side of your house (these decks are shaded and chilly in winter and cause lower level rooms to become colder and dimmer than before the deck add-on. Constantly find north/west would north east follows decks on the north and another choice.

Minimal deck size – Your deck should be 4200x4200mm in size to fit a 6 seater table with seats (this will allow for considerable circulation space when individuals are seated). The deck must be double the size advocated above if you don’t need your table and seats dominating the space.

The Holy Land: Amazing Archaeological Finds

Sacred Land archaeology

The “Holy Land” relates to modern day Israel, the Palestinian Territories and, by definitions, regions close to them. This part of the globe is of spiritual significance for Christianity and Islam. At seven astonishing archaeological discoveries made in the area, some very lately LiveScience takes a look in this gallery.

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Marine of Galilee boat

In 1986 two amateur archaeologists, exploring the Sea of Galilee shore at a time when the water-level was low, uncovered the remains of a little wood boat buried in sediment. That day h AS led some to reference the remains as the “Dinosaur boat,” even though there is no evidence that Christ or his apostles employed this particular vessel. Recently a township courting back to mo-Re than 2,000 years which was situated on the shoreline where the boat was found. was discovered by archaeologists

Masada Fort

First determined in 1838, the cliff-best fortress of Masada was your website of a final remain throughout a revolt against the Romans and is situated in Israel near the Dead Sea. A team led by archaeologist Yigael Yadin taken the most intensive excavations out there in the 60s. Investigation shows that King Herod (74 B.C.– 4 B.C.) built two palaces with support structures surrounded by a wall, almost a mile long, with 27 towers. The website might acquire its greatest acclaim when, after having a revolt against the Romans was crushed in A.D. 70, a group called the Zealots dwelt the fort with 960 people and strove to put on it against a Roman military around 9,000. In A.D. 73 or 74 the Romans succeeded in constructing a siege ramp-up to the walls, and the leftover defenders determined to take their own lifestyles instead than surrender.

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Dead Sea Scrolls

A young shepherd called Edh- Dhib found the Dead Sea Scrolls in 1947 or 1946 nearby the site of Qumran in what exactly is today the West Bank. Over the following decade, Bedouin and scientists would discover more than 900 manuscripts found in 11 caves. They include works that are canonical in the Bible, including Exodus, Genesis, Isaiah, Nobleman and Deuteronomy. They also comprise calendars, hymns, psalms, apocryphal (non-canonical) biblical operates and community guidelines. One search consists of copper and explains the location of prize that was buried. The texts day from between roughly 200 B.C. up until about A.D. 70 when the Romans pay a revolt in Jerusalem and Qumran was abandoned. They composed, and a popular concept among scholars is that a sect known as the Essenes lived at Qumran and collected the texts.

Hinnom gold amulets

In 1979 two gold mini scrolls (actually amulets in antiquity) were discovered at Ketef Hinnom, a historical site that today has been integrated into the Menachem Begin Heritage Center in Jerusalem. Dating to around 2,600 years past they are written in paleo-Hebrew and include the earliest biblical passage that lives to provide day, part of a priestly blessing discovered in Numbers 6:24-26. The amulets say that Yahweh is more powerful than bad and a “rebuker of evil.” Researchers believe the amulets might have offered protection to those that used them.

Huge ‘Sea of Galilee’ Structure

Underneath the oceans of the Sea of Galilee, investigators documented the discovery of a gigantic rock cairn in 2013. Rising 3 2 feet (10 meters) off the sea-floor the construction has a dimension of 230 toes (70 m), double the size of the outside circle of tonehenge. It is approximated to weigh about 60,000 tons, heftier than more heavy modern -evening warships . Researchers believe it may possibly be over 4,000 years old, dating to a moment when the water levels of the ocean were lower as well as a city called “Guess Yerah” or “Khirbet Kerak” stood a mi le towards the south of the construction. The purpose of the construction is not known, but cairns, sometimes, were employed to tag interments in the early globe.


Khirbet Qeiyafa

Khirbet Qeiyafa thrived nearly 3,000 years ago and is located about 19 miles (30 kilometers) southwest of Jerusalem. A casemate city wall with two gates encompasses the 6-acre (2.3 hectares) settlement, and some researchers claim it’s the spiritual town of Sha’arayim. The website might also have played an important part during Israel’s “United Monarchy” span and, in July 2013, investigators announced that they had identified a construction more than 10,000 square feet (1,000 square metres) in size as a construction that may have been utilized by King David himself.

Madaba Map

Found in 1884, in a church in Madaba, Jordan, the Madaba Map is the earliest living cartographic depiction of the Holy Land. Created in the form of a variety it dates to somewhere within A.D. 560-565 and initially revealed an area that expanded from southern Syria to main Egypt. By the moment it was detected much of the chart was previously eliminated, but its remains include a detailed characterization of Jerusalem. “The bird’s-eye view reveals an oblong-formed walled metropolis in the really middle of the map with six gates and twenty-one podiums, the colonnaded main thoroughfare … and thirtysix other identifiable public buildings, churches and monasteries,” writes Jerome Mandel in an article published in the book “Trade, Travel and Exploration in the Middle Ages: An Encyclopedia” (Routledge, 2000). At time it was developed the Byzantine Empire ruled the Holy Terrain.

Tips on Getting a Good Printer for Cell Phone Pictures

The photographs you take on your phone do not have to stay in digital form. You can get them printed easily and quickly using a printer for cell phone pictures. However, ensure you get a high-quality cell phone printer for the job.
In terms of hardware, you will require a photo printer and photo paper. In addition, you need to get color printer ink. It is recommended that you use a dedicated printer and high quality photo paper.

For software, get a way for your phone to communicate with your printer. You need to select your software wisely if you do not want the quality of your images to suffer. You could get a printer that can work over Bluetooth. A Wi-Fi-enabled printer can even accept your photos via email. You can as well send email the photos to the printer from your cell phone for printing.
Many printer manufacturers have their own dedicated apps that you could install on your cell phone and use them print your photos to printer enabled with Wi-Fi. If you intend to buy a wireless printer for cell phone pictures, ensure you get one that can work with most cell phones with the market. Your Photos
You will find it very easy to print your photos by opening them and using the Share button to share them to Bluetooth, manufacturer’s printer app installed on your cell phone, or email. Most services offering Android photo-printing apps also offer iPhone photo-printing apps.
It is worth noting that it is not just your cell phone that you can print your photos from. You can transfer them to your personal computer. A USB cable will be of great help here. Alternatively, you can access the photos on the web using relevant software and then print them from your PC. This is especially ideal if you have a photo printer that does not work well with your cell phone.

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Top 3 Things to consider when Choosing the Best private Investigator Firms

Private investigator firms, also referred to as private detective firms are professional companies that are specializing in surveillance, research and other forms of investigation. In most cases, the firms have a team of experts who are not necessarily מצלמות נסתרות קטנותpolice but have vast knowledge on criminal justice. Hence, there is a broad spectrum of reasons why people opt to enlist the help of private detective firms. Whether it is to locate a missing individual, conduct a corporate investigation, or assist in gathering evidence for a child`s custody case, just to mention but a few. Nonetheless, due to the high number of private detective firms across the globe, many people find it hard to identify the best ones. Hence, this write-up is aimed at giving you the top three things to consider when seeking the services of private investigator firms.


It is crucial to consider seeking the services of a private investigation firm that if fully accredited to offer the service. Unfortunately, you are bound to find many so-called experts in the private investigation industry who always misrepresent themselves as משרד חקירות בחיפהprofessionals. Therefore, for the best outcome always go for private investigators that are licensed and have all the necessary credential to back up their investigation services.


In most cases, experience goes hand in hand with the reputation of a firm. Hence, just like any other firm, the experience is core in the private investigation field. When dealing with private investigations, choosing an inexperienced firm will cost you substantially. Furthermore, most duties incorporated in a private investigation demands cautious skirting of both state privacy and federal laws. Therefore, always seek the תרגום ספרדית עבריתservices of a private investigator that has a vast experience in private investigation.


A good private investigation firm should have the capacity to handle cases efficiently and swiftly. Therefore, always go for an investigator that are not only capable but skilled in the management of time. They should be prompt in responding to your phone calls, e-mails, and maintain open lines of communication with you at all times.

House design

Designing houses is a lot of work and all the more so if you don’t know how to goארונות חדר שינה about the procedure. With the help of planners, nonetheless, it is currently conceivable to appreciate a smooth ride with your house design needs. They are experts who won’t just bring your design into reality, additionally handle all printed material you requirement for your house plan and design. You just should clarify the design idea you have at the top of the priority list and sit tight for the specialists to offer you insight and exhortation in the meantime to enhance the outcomes that you get.

קמינים חשמלייםDesigning house plans should be taken care of in an ideal approach to make the procedure a win without many challenges. The architectural procedure of taking care of the activities begins by comprehension your requirements as a customer through point by point discourses.

The master will then take you through the upsides and downsides of the house plan and design where you can together think of schematic floor plans for the same. He will then set up the floor plans and together you can roll out important improvements before finishing on the plans. Private rises can be proposed before the building temporary worker or work need

מחיר חלון אלומיניום

s are finished. This procedure is imperative to making a house design ideal for you such as house design without roof; a decent architect will also point of fact make it simple for you.
Endeavors are required in designing private house planning, and this is something thatcan expend bunches of vitality and time to do. Through appropriate planning, you will get all tips you might have to facilitate the heap of attempting to think of the best design for your house plans. Employing an architect will facilitate your heap extraordinarily if he will have every one of the points of interest that you require in making your venture a win. Architects will have the experience required in settling on all the right decisions.
Utilizing experienced insight brings as a part of a feeling of imagination to the design plan. It is a basic method for ensuring that nothing turns out badly amid the construction.

You can likewise make certain that the task will be over effectively inside a sensible timeframe when utilizing experts to oblige your necessities. You, at last, will appreciate a solid and tough house that matches your individual tastes and inclinations and desires.

how to design house in 3d

Account your budget.

Before you start to design your in 3d, you must take into account your budget. This seems like it is obvious but it is very easy to get carried away. It is fun to put designs חברת הובלות במרכזdown on paper, but if you keep adding and adding to your design plan you will end up with something that is not realistic.

Know what your family member like.

Asking all members of the family what they would like is always a good idea. It will, after all, be everyone’s house and everyone is going to have to live in it. The more input you get, the more likely everyone will be happy with the end design. Try to narrow down the design ideas to ones that are the most practical and affordable.

Design book.

A great place to start is with a design book you can get in most any bookstore. This will give you some ideas to work with. Once you have an idea of what you might want, you can use one of the many convenient online tools that are available. Most of them can be used for free or for very reasonable rates. You will be able to design your house in 3D and play around with all sorts of options.

Once you have a plan down on paper (or on your computer), you can take your design to a professional who will be able to make the final changes. He will be able to make suggestions and to modify your house so that it will be structurally sound.

Moving houses, building houses, and designing houses can all be some of the most stressful things you will ever do in life. It is important to go slow and try to not make rushed decisions. Designing your house is something that you will most likely have to live with for the rest of your life, so it is crucial you think it through carefully. Involve everyone and go slowly for a happy home in the future.





Aéroports de Paris or ADP is a global leader in the airport industry with overall 37 airports under management within the Group. Among its notable airports are the Paris-Charles de Gaulle Airport, Paris-Orly Airport and Paris-Le Bourget Airport.

The TAV Construction and Hervé SA Joint Venture is carrying out the design and build contract of the new Aéroports de Paris Headquarters located in the district of Roissypole East, in the heart of Paris-Charles de Gaulle Airport. The Headquarters is a showcase of the expertise of Aéroports de Paris and has a special importance as being the first project of TAV Construction in a European Union country.

The project consists of the design and construction of 3 office buildings which will be connected with an accessible roof terrace with French gardens and aim to get a dual environmental certification; BREAAM Very Good and HQE Excellent.

Facts and Figures

68,215 m² / Total Built-up Area
13,164 m² / Baikal Building
27,530 m² / Siege Building
10,114 m² / Point Building



Esenboga Airport constructed under BOT model has been completed within a record time; a year earlier than the committed completion time. The massive project involved the construction of a total terminal building area of 183.135 m² and expanded the airport’s passenger capacity from 2 million to 10 million travelers per year.

Besides being the only airport in Turkey where domestic and international terminals are designed to be in the same area, Ankara Esenboga Airport has also the precedence of being the most modern airport in Europe. One of the main characteristics of the architectural design is that the terminal is lit by natural day light throughout the day. Esenboga Airport features distinctive wave-like proof, emblematic of the dynamism of the nations’s capital exploding economic and physical growth.

Facts and Figures

10,000,000 passengers per year / Terminal Design Capacity
183,135 m² / Terminal Building Area
4,040 vehicles / Car Park Area (120,000 m²)
102 units / Check-in Counters (CUTE)
19 units / Passenger Boarding Bridges
38 units / Elevators
38 units / Escalators
266 meters / Travelators (8 units)
9 units / Baggage Claim Carousels
8,800 baggages per hour / Baggage Handling System Capacity




Designed and constructed by TAV Construction and operated by TAV Airports; Izmir Adnan Menderes Airport Domestic Terminal has achieved to become the first Leadership in Energy and Environmental Design (LEED) certificated terminal building in Turkey. Standing out with its environmentally-friendly structure and applications, Adnan Menderes Airport Domestic Terminal has been awarded LEED Silver Certification by U.S. Green Buildings Council (USGBC). Domestic terminal building has been listed amongst 10 airport terminals that have been awarded LEED certification which is the most effectual green building certification program worldwide.

TAV Construction Managing Director Ümit Kazak stated: “At TAV, we believe that sustainability and protection of environment are all about responsibility towards future generations. We designed and completed the construction of Izmir Adnan Menderes Airport New Domestic Terminal in line with LEED certification requirements to achieve effective environmental sustainability. We are glad that the results of our endeavors are awarded by LEED Silver certification of U.S. Green Buildings Council, the most respectable institution worldwide. Constructed by TAV Construction, the terminal building of Madinah Airport, the first airport privatization project in Saudi Arabia, also received the LEED Gold certification. As a result, we will continue to complete our projects through the implementation of the latest environmentally-friendly technologies.”

LEED certification is one of the most popular green building certification programs used worldwide to ensure the design and construction of the buildings according to certain ecologic criteria. LEED certification application of Adnan Menderes Airport new domestic terminal was submitted in December 2012. The design, construction and services of the airport’s new domestic terminal are featuring environmentally-friendly practices. In compliance with the “Waste Management Procedure”, 99 per cent of the wastes generated during the demolition of the old terminal were reused or recycled. The terminal achieved an energy saving of 20 per cent through renewable energy, energy-efficient equipment, sunshades and energy-efficient windows. Having gray water recycling and rainwater harvesting systems, the terminal building achieved a 47 per cent reduction in clean water consumption. Moreover, there is an efficient waste management procedure followed at the terminal. In addition, decreasing the carbon emission significantly, the airport is an active participant in Carbon Accreditation Program of Airport Council International Europe.

Having been operating Adnan Menderes Airport International Terminal since 2007, TAV Airports won the tender regarding the operating rights of the domestic terminal held by State Airports Authority in 2011. TAV Construction laid the foundations in June 2012 and put the terminal into service on March 17th, 2014. Adnan Menderes Airport provided service to more than 11 million passengers in the first 11 month of 2015 by an increase of 10 per cent compared to the same period of 2014.